Skip to content
Proton

Stock keeping unit (SKU)

Also called item number

Dasha ShakovReviewed by Dasha ShakovVP Marketing, Proton

Updated

What is stock keeping unit (SKU)?

A stock keeping unit (SKU) is the unique code a distributor gives each item it sells, so each size, color and pack can be stocked and priced separately. Unlike a UPC barcode, which identifies a product everywhere it is sold, a SKU is the distributor’s own internal number, and it may or may not match the manufacturer’s part number.

How it works

All SKUs live in the ERP’s item master. Some distributors build the SKU from a supplier line code plus the manufacturer part number. A SKU, once assigned, should never be reused for a different item, so its sales history stays meaningful. Distributors describe catalog size with two counts: stocked SKUs, kept in inventory, and total SKUs, which add the non-stock items that can be ordered. A distributor might stock 15,000 and sell 200,000.

The full comparison is under SKU vs UPC vs MPN.

Stock keeping unit (SKU) example

A brass ball valve comes in ½-inch, ¾-inch, 1-inch and 2-inch sizes, and each has its own SKU. That is why a buyer can see the ½-inch running low while the 2-inch is overstocked.

Browse all 12 terms in Product data

See your own data in these terms

Proton connects your ERP and the rest of your business data, so every rep sees each customer’s purchase history, spending gaps and open quotes in one place.

30 minutes with a distribution expert. No scripts, no pressure.