For Affiliated Distributors membersOne AI platform built for distributors (and loved by AD members)
Proton connects your ERP, CRM, product data, email, and all your systems so AI can work across your business. Start with the work that matters most to your team.
Award winner 2026
Proton won AD’s 2026 Service Provider Excellence award
Affiliated Distributors (AD) gave Proton its Service Provider Excellence award for 2026. Thank you to AD, and to every member team that puts Proton to work each day.
Trusted by leading distributors worldwide
See how Dakota Riggers puts product data to work
Dakota Riggers enriches its catalog in Proton PIM, so reps find product answers in CRM and Pronto, not manufacturer websites. Managers track quote follow-up in one pipeline.
Distributors are spreading the good news
It’s probably gained us a day each week.
“Just the ability to summarize and share call notes easily with the branch has been huge. We used to edit and summarize them manually, now it’s just three clicks. It’s probably gained us a day each week.”
It’ll give me 15 answers
“If a customer brings in something and I have no clue what it is, I can snap a picture, feed it in there and it’ll give me 15 answers, or a link to a website where I can find it.”
The Proton platform
Start with the work you want to change
Proton connects your business data across the modules your team uses. Work directly in each module, or use Pronto and AI agents to carry out work across them.
Know who to call and what to sell
Find spending gaps, at-risk accounts, and cross-sell opportunities. Give each rep a plan for who to call and what to discuss.
Proton customers grow 2.6x faster in their first year
- >25%lower operating costs
- 11xtop-end ROIProton customers, first year on Proton
- 1 in 3flagged products reordered after a rep’s callAcross Proton distributors, vs. 1 in 10 at random
- 12 weeksaverage time to go live on Proton CRMProton’s CRM comparison guide
“With Proton, it took us about 12 to 14 weeks to go live. The experience was well-organized and straightforward.”
Bring inside and field sales together
AD member Richards Supply wanted better coordination between inside and field sales. Proton brought customer activity into one place and gave reps more reasons to follow up with customers.
“When a CRM works, everybody gets on board pretty quick. So far, we’ve had a lot of wins. That makes it contagious; if everybody sees that guy got that sale, they want to get the next one.”
Eric Wessinger, President & CEO, Richards SupplyFrequently asked questions
Start with the module that addresses your team’s biggest need. You can add more as your work expands, with your business data connected across the modules you use.
Yes. Your reps can manage accounts and opportunities in CRM, and your product team can edit catalog records in PIM. Pronto and agents give your team another way to get work done across those modules.
Pronto is Proton’s conversational AI. Tell it what you want done, and work through the details in chat. Agents carry out jobs using the tools available to them, such as preparing an account brief or creating a qualified opportunity for a rep to pursue.
Richards Supply uses Proton to bring inside and field sales together around shared customer activity. Dakota Riggers connects product information with its sales team’s daily work through PIM, CRM, and Pronto. Read their stories above to see how each team puts Proton to work.
