Product data enrichment
Also called product enrichment
Reviewed by Dasha ShakovVP Marketing, Proton
Updated
What is product data enrichment?
Product data enrichment is the work of filling in and improving the information about each product so the item can be found, compared and sold. It covers missing attributes, descriptions, images, documents and classifications, and distributors do it because what suppliers send is frequently incomplete and formatted differently from one supplier to the next.
Product data enrichment example
Nine hundred new fittings arrive with part numbers, prices and one-line descriptions. Sizes, materials, pressure ratings, images and spec sheets are added from the manufacturer’s catalog before the items go live.
Further reading
Related terms
- Product attributesProduct attributes are the structured facts that describe a product, such as size, material, voltage or certification, each stored in its own field.
- Product information management (PIM)Product information management (PIM) is software, and the process around it, for collecting, enriching and publishing product data from one place.
- Product taxonomyA product taxonomy is the system of categories and subcategories a distributor uses to organize its catalog, such as Plumbing > Valves > Ball valves.
- Price sheetA price sheet is a manufacturer’s list of the items in a product line, with part numbers, descriptions, pack quantities and list prices or costs.
