Skip to content
Proton

Configure, price, quote (CPQ)

Dasha ShakovReviewed by Dasha ShakovVP Marketing, Proton

Updated

What is configure, price, quote (CPQ)?

Configure, price, quote (CPQ) is software that builds accurate quotes for products with many options, by guiding configuration and applying pricing rules. It also generates the quote document, and distributors use CPQ for configurable products such as pumps, motors, controls or engineered systems, where one wrong option makes the quote invalid.

Configure, price, quote (CPQ) example

When a rep configures a packaged pump system, the CPQ tool offers only motors that match the pump’s horsepower and voltage, prices the package and attaches the drawings to the quote.

Browse all 9 terms in Systems and technology

See your own data in these terms

Proton connects your ERP and the rest of your business data, so every rep sees each customer’s purchase history, spending gaps and open quotes in one place.

30 minutes with a distribution expert. No scripts, no pressure.